The Group is now making four key internal appointments to further strengthen its management team and leverage the significant customer and trade experience within the two businesses.

The changes will see new Managing Directors appointed to MBM and Brooks and two appointments into new Group roles operating across both brands.

Martin Farrell will take the helm as Managing Director for MBM across Ireland, following over 25 years with the business. Pat Moore, an industry veteran who joined the Brooks senior executive team earlier this year, will now take the reins as Managing Director of Brooks. His role will support current Brooks’ CEO Kieran Burke for an interim period.
“It’s an exciting time for the Group and these appointments reflect that. Bolstering the senior team with two experienced Managing Directors will further enhance our focus on customers. Martin and Pat will ensure we can successfully drive all-island growth, look to the future and make smart and informed decisions based on the combined merchanting and commercial experience of our new senior leadership team – they have unrivalled industry experience and will drive the Group focus of exemplary customer service and being of value to our customers.”


At a Group level, Peter Kelly will take up a new role of Group Finance Director, tasked with driving strategic growth through acquisition and within the existing 26 branches across NI and the ROI. Reflecting the focus on the Key Dublin area market, Brendan Sammon, another industry veteran, will take on a new role of Group Regional Director East, responsible for building on and driving growth through the eight merchanting branches currently operating in the Greater Dublin region across both the MBM and Brooks brands.


The Brooks’ acquisition was an important move for us as part of our ambitious growth plans. Brooks has outstanding brand recognition among our trade audience in the ROI and particularly the key Greater Dublin area. This acquisition, in conjunction with the four established Murdocks merchants in Dublin, has cemented our presence in a key trading market. The appointments of Peter and Brendan will drive collaboration across the two Brands. With 26 locations across Ireland and more due to open in 2025, we will continue to have a focus on organic growth and further acquisitions.


The four appointments draw on unrivalled industry knowledge to catapult us to the next phase of growth, driving further customer acquisition. They will allow us to combine the wealth of experience and knowledge within the merchanting businesses, to support the growth of both brands individually and support the Group’s ambitious plans as we strive to cement our place as Ireland’s leading Independent Builders Merchant group